A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few factors why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this one particular of, if not the most compelling reason for registering your mark. With notice, a third party doing a search on an identical or similar mark as yours will make sure that you already own the mark, but is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. 3rd workout party is positioned notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in the.

Social Media

Social media is an important resource for a lot of businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies into position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social sites account. Comprehend the venue’s policies for information and facts. However, I identified that a person complain the social media site of those wrongdoing and claim that another is your brand without permission, the social media administrator responds with a request of proof of ownership for the subject company name. A trademark registration gives compelling evidence of brand rights.

Brand Loyalty

Registering your mark shows a commitment to your brand name and shows consumers that commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that are indifferent or similar to other parties’ trademarks or known brands with truly the only purpose of promoting them (to the rightful owner) of a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register a domain name can be identical or similar with your trademark.

Trademark Renewals

Trademark registration can last as long as you continue making use of the mark in commerce. Usually are some businesses that have registered trademarks that are over century old.

Trademark registration may not be for it doesn’t matter. However, there are many compelling reasons for protecting your brand because you protect any other business skill. A trademark renewal application in India is your business’ brand, its identifier. Protect it with trademark registration.